KIAH-TV in Houston had a story recently on the town of Baytown Texas and how they are using social media to bring tourists to their town.
Baytown is located near Houston and Patti Jett, a public affairs coordinator with the city of Baytown, said social media sites like Facebook have been instrumental in attracting tourists from all over.
“Our target audience being teenagers, young families with children – the kind of people that would come to a water park; people that would use a water park – social media is one of their primary ways of getting information,” Jett said. “We just opened the water park in June of 2010, and already we have over 12,000 friends on Facebook. We posted the commercial on You Tube, and the You Tube commercials already had about 13,000 hits on it.”
The YouTube video is below:
As with any social media campaign the question is did it provide an ROI. Patti Jet is confident that it did.
“If you figure that we had 70,000 people in our first inaugural season at Pirates Bay, that really tells you something for how well our [social media] marketing is working for us.”